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Model Dialog Interface for E-commerce
Suda, Karel ; Pivoňka, Ondřej (referee) ; Dvořák, Jiří (advisor)
The aim of the thesis is to make a model of dialog interface for e-commerce, for companies entering the e-market, or to help companies which doing business on the Internet to improve communication with customers. In this thesis are described in detail the variol formo f dialog interface. The analysing part mainly deals with all kinds of dialog interface of e-business. The proposing part recommend solutions under various forms of business.
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Optimization of marketing campaign on Heureka.cz
Neufus, Marek ; Čermák, Radim (advisor) ; Smutný, Zdeněk (referee)
Comparison shopping websites are becoming more and more popular for Internet users in Czech. This is one of the reasons why they have been used by growing number of advertisers. It has been increasingly difficult to succeed among these advertisers recently. The biggest Czech comparison shopping website is Heureka.cz, which is also the main subject of the bachelor thesis. The thesis focuses on the Heureka.cz from the perspective of an advertiser. The reader of the thesis is acquainted with aspects of managing and optimizing marketing campaigns on Heureka.cz including all the key elements such as optimizing of XML feed, classifying products, bidding and evaluating of success of campaigns. The key factor of successful marketing campaign on Heureka.cz is the quality of data sent via XML feed. Practical part of the thesis is focused on control of these data and their adjustments in order to improve campaign's performance on Heureka. Control of XML feed and following adjustments are implemented by the tool named Mergado.
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Model Dialog Interface for E-commerce
Suda, Karel ; Pivoňka, Ondřej (referee) ; Dvořák, Jiří (advisor)
The aim of the thesis is to make a model of dialog interface for e-commerce, for companies entering the e-market, or to help companies which doing business on the Internet to improve communication with customers. In this thesis are described in detail the variol formo f dialog interface. The analysing part mainly deals with all kinds of dialog interface of e-business. The proposing part recommend solutions under various forms of business.
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Comparison shopping as a way to increase sales on the Internet
Fojtík, Tomáš ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This bachelor thesis deals with a part of the Internet services, that's known as comparison shopping. Comparison shopping services on the Internet describes from a theoretical point of view but also from a practical point of view. Introduction to Internet marketing enriches by the acquired data and points to the importance of marketing mix in the context of a price comparison. The concept of price comparison is evaluated on the basis of practical experience from user perspective and in terms of vendor. This work shows, how the comparison shopping works in real world, what problems it has, what solutions are possible to do and suggests one of the potential way to future extensions. Based on the data and analysis explains the chosen corporate strategy. Using publicly available data and information collected by Google Analytics to evaluate the current status of comparison shopping on the internet. One part of this work is about introducing a new price comparison shopping service. Describes detailed the situation of Czech comparison shopping services in comparison with the new service introduced. Finally compares the measured metrics from the newly established service with the competition.
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